3) EMOTIVE LANGUAGE
What is your immediate reaction to the following words?
fllthy peaceful sexy
adorable blood-thirsty cute
Most of these words probably stimulate certain feelings in you. In fact, this ability to evoke feelings and emotions in people is indicative of the power of language. (Perhaps why they say "The pen is mightier than the sword!"). Making sense of the way that language can influence our emotions is important because emotive language often plays a dual role - it not only symbolises and expresses our feelings but also arouses or evokes feelings in others.
Emotive words can be used to confuse opinions with facts, a situation that commonly occurs when we combone emotive uses of language with informative uses.
Eg. a) Kuala Lumpur is so polluted and
filthy. Only idiots would want to
b) She's the most generous, wise,
honest and warm friend that a person